A Story of Craft & Character

On June 24th, we hosted an intimate evening at the elegant Lanserring showroom in New York, in partnership with Michelin-starred Chef Eduard Frauneder, the Lanserring team and Phillip Mayerhofer from Smart Family Office — a celebration of craftsmanship, precision, and the natural beauty of materials.

Marking the hottest June 24th in New York in over a decade, the evening brought together 50 invited guests — clients, designers, architects, and members of the press — for a multisensory experience that reflected the natural ingredients at the heart of our products.

Craft Meets Cuisine

As guests arrived, they were welcomed by our CEO, Bernhard Heinloth, who introduced the evening and shared our vision: to create materials that speak of depth, character, and lasting value. Surrounded by our hand-finished wood surfaces and flooring throughout the space, guests explored some of our latest innovations — including Graincut Empire, Ridgeline and our general distinctive surface treatments.

A long dining table showcased the natural ingredients used to finish our products — a quiet reflection of our belief in honest materials and sustainable practices.

The experience was elevated by a specially curated menu from Michelin-starred chef Eduard Frauneder reflecting our shared values: rooted in tradition, refined through craft, and delivered with a personal touch.

The evening unfolded with soulful music, warm conversations and great food.

We are grateful to all who joined us and contributed to an atmosphere of shared passion and connection.