Gwyneth Paltrow started her lifestyle page www.goop.com in 2008. The first permanent Goop store opened on the west coast in 2017. The latest one now opened in Manhattan, where Gwyneth Paltrow presents an exquisite selection of cosmetic, jewelry and clothes to her demanding customers. The different rooms of the LAB reminds of a Hollywood Home in the 1930s. For the Goop Lab NYC the manufacture Schotten & Hansen supplied 170 m² of medium grain and shrunk treated long boards. The flooring in the restrained appearing color "Drift Wood" harmonizes with the pink walls to create a perfect presentation platform for the well - chosen products and brands.

Photographer: Adrian Gaut